The owner of a well-known thrift shop in Chicago is urging customers to rethink their perceptions of vintage clothes—a “concealed-in-plain-sight” answer to an escalating crisis related to this issue.
fast fashion
, as
USA Today
reported.
Jennifer Kelly-Nichols launched
Vintage Frills
With a distinct purpose in focus: to dismantle obstacles hindering individuals from incorporating vintage attire into their wardrobe collections.
Although the fast-fashion sector provides fashionable garments at affordable prices, these widely produced clothes contribute to an ”
throwaway culture
According to Earth.org, this contributes to the approximately 101 million tons of textiles discarded annually and ends up in landfills.
costing consumers money
As they continuously fork out money to substitute their poor-quality, tattered goods.
To foster a more balanced and sustainable way of living, Kelly-Nichols is urging consumers to rethink the thrift store shopping experience with regard to fashion, quality, and convenience.
Kelly-Nichols explained to USA Today that “Vintage Frills” aims to demonstrate to both newcomers and seasoned enthusiasts alike that the focus should be on timeless, high-quality garments rather than particular styles. These pieces have proven their durability over the years and are expected to remain stylish for many decades to come.”
Nevertheless, many customers enjoy the excitement of rummaging through stacks of clothing and items at thrift shops to
discover hidden gems
, some people are deterred by the hassle involved. If you fall into the second category, Kelly-Nichols’
first-of-a-kind shop
may be for you.
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Vintage Frills
is divided
Into rooms with colors like yellow, blue, red, and black as well as neutrals, which makes it simple for customers to find exactly what they’re searching for. Kelly-Nichols puts great effort into maintaining affordable pricing for the used clothing sold in her shop.
“As a child, I had a passion for vintage clothing. However, the challenge was that I simply couldn’t afford it,” she shared with USA Today about an obstacle faced by potential vintage buyers. “… Although finding treasures at regular thrift stores requires skill, I understood thatVintage Frillswould maintain reasonable prices—whether it’s a designer piece or just a basic high-quality cotton shirt.”
After starting Vintage Frills as
a mobile shop
Before launching her physical storefront in 2022, Kelly-Nichols now draws clients from across the globe, assisting them in bringing their fashion dreams to life while also promoting ecological well-being through her work.
eco-friendly business model
.
Kelly-Nichols informed USA Today, “The aim is to assist each client in assembling a wardrobe they genuinely enjoy.” She added, “No matter which room you explore—Red, Yellow, Blue, or Neutrals—you’ll discover pieces you adore—all without extra fuss.”
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An entrepreneur transforms the clothes shopping experience with an innovative ‘hidden-in-plain-sight’ approach: ‘You’re sure to find something you adore.’
first appeared on
The Cool Down
.
