Past formal schooling, there are hands-on life experiences that equip us for career achievement.
Alice DiSanto
learnt how to jump-start an engine, replace a tire, and operate on ‘Lombardi time.’
My professional journey has been marked by flexibility and toughness, particularly as a woman thriving in sectors typically dominated by men. Initially, I entered the world of finance because of my fascination with “Wall Street,” sparked by viewing the film featuring Michael Douglas and Charlie Sheen.
Right after I started my job at a brokerage company, the 1987 stock market crash occurred, totally disrupting my initial plans. Nonetheless, destiny had different ideas in store for me. Out of nowhere, I got a phone call from Toyota Motor Sales extending an offer for a position in their automotive division, which was keen on bringing more females into the field. This unforeseen twist presented me with a whole new realm of opportunities.
Back then, my knowledge of automobiles was limited to what my father had imparted — knowing how to start a stalled engine, operate a manual transmission, and replace a tire. Unexpectedly, these fundamental abilities assisted me in obtaining the position and forging a thriving professional path.
My affection for Toyota’s technological advancements and customer service simplified my acceptance of the challenge at hand. Consequently, I thrived as their leading salesperson, receiving nationwide acclaim for multiple consecutive years.
Throughout my career, I’ve moved into sectors like high-tech and security, areas where female professionals remain notably scarce. Currently, as the Vice President of Global Marketing at Rajant Corporation—a firm specializing in wireless mesh networks—I contribute to enhancing our brand presence and expanding across the globe. Although holding such an executive position brings personal fulfillment, I am equally aware of the ongoing efforts required to empower more women within these industries.
Women contribute a distinctive viewpoint at the decision-making table, especially when tackling challenges related to goods and services aimed at consumers. They have an innate talent for generating income. The capacity of women to identify and tackle concerns that might be ignored by their male colleagues provides them with a clear edge, notably within sectors that depend significantly on comprehending client requirements.
Companies grow more diverse, innovative, and durable as greater numbers of women assume leadership roles. It’s not solely an issue of fairness between genders; rather, it’s about fostering a stronger, more comprehensive worldwide economic system where women contribute significantly to sustained development. As women thrive, their achievements inspire subsequent progressions, opening doors for upcoming cohorts. Through bolstering female empowerment at various levels, we have the potential to transform sectors into ones that embrace diversity and are well-prepared for enduring prosperity.
Certainly, my path has not lacked obstacles. Initially, I struggled with understanding what “Lombardi time” meant. Promptness had always been important to me, yet arriving 15 minutes ahead seemed like another standard altogether. It required patience and self-control to adapt to this new norm; however, having a guiding light in the form of a mentor made all the difference. Her support enabled me to juggle career pressures and maintain personal health, thus improving how I handled tension and positioning myself for achievement.
I owe much of my professional success to mentoring, and I am deeply thankful for those individuals who recognized my capabilities and supported my advancement into leadership positions within technology sectors. Currently, I’m committed to extending this support to others. Being part of the founding team at the Security Industry Association’s Women in Security Forum fuels my drive to foster environments where women can flourish in fields dominated by men. With our initiative, we’re establishing mentorship schemes along with providing essential tools aimed at dismantling remaining obstacles faced by women today.
I’ve discovered that success stems from being adaptable, resilient, and supportive of others. My dedication lies in helping the upcoming cohort of women leaders succeed across various sectors.
“In Her Own Words” is a regular segment featured in Bizwomen each day, managed and organized by Ellen Sherberg. The pieces are penned by various contributors. Should you wish to add your voice to this continuing story, please reach out via email.
Esherberg@bizjournals.com
Sherberg has been working as a reporter, editor, and publisher for American City Business Journals, which is the parent company of Bizwomen, for many years.
